We are all visual creatures and like our eye candy
It’s who we are as human beings. This even applies when doing something as mundane as searching for a Vallejo rental home. Honest. Don’t believe me? Take a look at the following photo of a world famous hunk. He’s a real beefcake with women drooling over him and magazines putting his face on the cover and on and on. Look close…. (but no cheating and trying to read ahead)
Ladies, are you ready to swoon yet? Are you weak in the knees and ready to buy a new dress to try and impress this guy? Ready to crawl through the computer screen to plant a big ol’ smooch on him?
Come on now. Don’t tell me that you aren’t that shallow. Don’t tell me that you just want a nice guy / sincere guy / good provider / someone you can talk to or what not. We are all visual creatures. We can’t help it. We respond, on some level, to things (and yes, to people) that are attractive. We all look at things that are "easy on the eyes." Do you think that the guy above had all the girls chasing him?
I ask because that photo above is this guy below…
I bet there’s a lot more swooning going on now than there was just a moment ago. Be honest. It’s true. Quit trying to crawl through the computer screen.
Do you see the difference that a simple photo can make in terms of the response it gets and the impression that it makes? (Ok, a simple photo and maybe some makeup, contacts, a little good aging and probably some vitamins).
But the point is clear-
Second photo -- parlays his good looks into becoming a world famous sex symbol with an Italian villa on a picturesque lake.
First photo -- wallflower at the high school prom.
THEY ARE PHOTOS OF THE SAME GUY!
So…… if photos can make THAT striking of a difference, why don’t people place more value on the photos of homes for rent that they place on line?
Consider this shot of a home taken from Google….
Compare to this shot of the same home taken by Delgado Property Management and recently rented for $2,700 a month in Vallejo during the “slow” time of the year…
To repeat- They are photos of the SAME home.
Do you see what difference a simple photo can do in terms of the response it gets and the impression that it delivers? (In this case the second photo ISN’T even aided by makeup, contacts, good aging OR vitamins). Given the makeup, vitamins and other advantages George has over the home, I'm going to venture to claim that I just might be OK with a camera!
We are all visual creatures. We often don’t realize how powerful our responses to visual cues are but it is undeniable. This is why Delgado Property Management places such importance on our listing photos. We want out photos of homes to elicit the “Second photo” response so that folks are crawling through their computer screens in excitement.
Let the “other” property managers’ homes end up as wallflowers.
Mark Delgado, DRE#01880416
Benicia and Vallejo, Solano County rental homes and rental listings